Rosa Parks Journey Through History - Free Essay Example

Sample details Pages: 3 Words: 775 Downloads: 1 Date added: 2019/03/27 Category Politics Essay Level High school Tags: Rosa Parks Essay Did you like this example? Rosa Parks Journey Through History Introduction People think I didnt give up my seat because I was tired, but that is not true. No, the only tired I was, was tired of giving in. Rosa parks was born in tuskegee, alabama in 1913. Years after she is called the mother of civil right movements. Next, youll learn about the bus drivers point of view. Finally,well read about why Rosa park is a strong women in history. Chapter 1: All About Rosa Parks Rosa Parks was civil rights leader born on February 4 1913 in Tuskegee, Alabama. December 1913 Rosa parks got married at the age of 20 and her husband Raymond was 29 when they got married. They got married at Raymond mothers house in Montgomery, Alabama. Rosa parks went to Booker T. Washington High School in Montgomery, Alabama. Then she went to Highlander folk for girls in elamachy. But she dropped of high school out when her grandmother became seriously ill and subsequently died (poor girl). She also got a job to seamstress in a department store. She sewed clothes to fit customers. And the place she worked was a colored stor only. Isnt Rosa Parks childhood interesting? Don’t waste time! Our writers will create an original "Rosa Parks Journey Through History" essay for you Create order Chapter 2: The Mother of Civil Rights Movement Some people call Rosa parks the mother of civil rights movement why? she was the second colored female out if 4 to stand up for herself and after that more and more people started protesting for equal rights and soon the laws were changed so colored people would be treated the same. But still not all people treat people the same as others. This matters because everyone should be treated the same no matter what color they are. In, 1955 Rosa Parks was taking a bus home from work. The bus was soon crowded from people coming on. On the bus colored people sat in the back and white would sit in the front and the middle was for both white and colored. Colored would have to move for white people. A white person came on the bus and wanted Rosa Parks spot but instead of moving she just sat there. The bus driver called the cops and they arrested her. When the cops said we are going to arrest you if you dont move Parks respond you may do that. So they did. Rosa Parks was only in jail for the night. After parks was out of jail some bus drivers did not let her on their bus. It took 381 days to change laws. But it payed off. Also over 2,000 people participated in the bus boycott. Now do you agree with me that Rosa Parks is called the mother of the civil right movement. Chapter 3: The Bus Drivers Point of View I was on my last stop and I saw a white man outside so I ask a row of 4 colored people so I ask them to move 3 of them moved but one didnt. I tried everything and she would move and I did warn her. so I called my supervisor and they said to call the police so I did a minute the police was here. I was not trying to be mean my supervisor told me to do it and if I didnt I would have gotten fired. James Blake said on a interview with the washington post I was just doing my job and she was violating city codes In the next and finally chapter you will learn why Rosa Parks is a strong women in history. Chapter 4: Why Rosa Parks is a Strong Women in History Rosa parks is a very strong women in history because she was the second woman to refuse to give up her seat. The first women is, claudette colvin. Next, the second is rosa parks. The third is, ruby bridges. Rosa parks is a strong women in history because she was one of the people who participated in the Montgomery Alabama bus boycott. One other person is, Ralph Abernathy. Next, Mary Fairburks. Finally, Hugo Black. Rosa parks is a strong woman in history because she had white friends even though people said she could not. One of her friends is, Virginia Durr. Another one is, Clifford Durr, My faverin one is, Edgar Nixon. In the end it all comes down to Rosa Parks is a strong women in history Conclusion In this book you hopefully learned all about Rosa parks, the mother of civil rights movement, the bus drivers point of view, and finally why Rosa parks is a strong women in history. Bibliography Who was Rosa Parks by Kitson Jazy Rosa Parks National Geographic by susan Oleary www.gogle.com sdm-tfx.digital.scholastic.com/?authCtx=U.600

Psychological Factors Of A Serial Killer Essay - 1891 Words

Psychological Factors of a Serial Killer Alyssa Phillips Caledonia-Mumford High School Abstract Neurologically, serial killers have common brain structure abnormalities that cause them to lack emotions as well as to think irrationally. Their family history includes unhappy relationships with their parents who usually have beaten them or mentally/sexually abused them. This may cause them to be unable to form healthy relationships and lack empathy and remorse. Serial killers can be distinguished by their deceitfulness and their need to control people. Depending on if they are organized or disorganized killer, they have certain personality characteristics. Personality disorders such as Antisocial and Borderline Personality Disorder, as well as schizophrenia, are common among serial killers. Since serial killers are exposed to traumatic environments, their brains change their structure in order to respond to their experiences. Intro A serial killer: a person who murders three or more people; taking place over more than a month with significant breaks in between. How do you tell who these murderers are? How do you distinguish them from a next door neighbor, a family member, or a friend? By their brain structure, personality and family history. There is a commonality among serial killers; not just physically but mentally and neurologically! How they think, how they act, their family history. Several studies into the social aspects of multipleShow MoreRelatedSerial Killers And The Serial Killer1566 Words   |  7 Pagesthe serial killer is ultimately unknown, many researchers agree about â€Å"one-half of 1%† of homicides are determined to be the product of serial killers (Homant Kennedy, 2014). In order to prevent future victims, improve the ability of law enforcement to detect and apprehend, potentially incorporate treatment for current serial killers, and increase the ability to detect potential future serial killers it is important to identify characteristics that may cause one to become a serial killer. TheRead MoreInside the Mind of a Serial Killer Essays1049 Words   |  5 PagesMind: A Psychological Study of the Minds of Men and Women Serial Killers Barbie Sharp Psy 250 A02 Dr. Toby Arquette Argosy University Abstract What are underling factors that contribute to the psychological profile of men and women serial killers? This paper examines scientific and meta-analysis studies of men and women serial killers in an attempt to identify some of these factors. By investigating psychological theoriesRead MoreChapter 16. Serial Killers Are Not A New Development. They1189 Words   |  5 PagesChapter 16 Serial killers are not a new development. 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Nature, itself broken down into heredity, is defin ed as the genetics and the individual characteristics in one’s personality or even human nature. BeginningRead MoreSerial Killers And The Criminal Justice System1704 Words   |  7 Pages Serial Killers A serial killer by definition of the Federal Bureau of Investigation is a person who kills three or more people on different occasions (Barkan and Bryjak 70). Serial killers have been present in societies all throughout history, giving researchers opportunities to study them and bringing attention to their name. Fear and fascination with them enables the media to intrigue society as it creates TV shows, movies, and documentaries about famous serial killers of the past andRead MoreThe Negative Effects Of Serial Killers1369 Words   |  6 Pageswanting to commit mass murder (serial killers), but these murders also affect the lives of many other people and their families. There are no positive effects when this happens, there are only negative effects on every person involved. The cause always starts with the serial killer, the victim never causes it. There are multiple effects on the serial killer, victim, the victim’s family, and the community (Violent Loss). Many serial killers are created due to psychological disorders and different fearsRead MoreSerial Killers And The United States1743 Words   |  7 PagesIntroduction Serial murder crime though rare, is not a a new phenomenon. This crime has been committed for centuries and will continue to be a crime that is committed throughout the world. It is unfortunate and scary that this is probably one of the most serious of crimes that cannot be prevented. According to the U.S. Department of Justice, serial murderers commit their crimes because they want to. Rehabilitation is not obtainable for serial killers due to their inability for remorse and empathyRead MoreWhy the People Are Interested in Serial Killers Essays1218 Words   |  5 PagesSerial Killers Serial killers have struck fear in the hearts of people, yet the public remains fascinated and intrigued by the crimes perpetrated by these individuals. There are several theories and factors that have been attributed to serial killers in an attempt to explain their behaviors. Furthermore, by indentifying the behaviors that are exhibited by serial killers, law enforcement professionals are able to gather information about these serial killers that will assist in the apprehension ofRead MoreEssay The Making of a Serial Killer, An Annotated Bibliography1410 Words   |  6 PagesAnnotated Bibliography: Brogaard, Berit. The Making of a Serial Killer. Psychology Today. Sussex Directories, Inc., 7 Dec. 2012. Web. 03 May 2014. 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Financial Analysis of Two Company Free Essays

string(160) " has developed a dynamic production process that reaches into all branches of the food industry, including high quality flour, butter and packaging facilities\." 07. 7. 2012 Bilal Elarslan 2007432031| Dokuz Eylul University Faculty of Business Business Administration ManagerialFinance| Financial Analysis of Ulker P? nar Sut| List of Contents Introduction 3 1. We will write a custom essay sample on Financial Analysis of Two Company or any similar topic only for you Order Now Ulker 4 1. 1 History of Ulker 4 1. 2 About Ulker5 1. 3 Shareholder Structure 6 1. 4 Subsidaries6 1. 5 Wacc of Ulker7 1. 6 Leverage8 1. 7 Operating and financial leverage of Ulker8 1. 8 Beta Analysis9 1. 9 Ulker’s Beta Coefficent†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 1. 10 Additional financial Information key ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. P? nar Sut†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 2. History Of P? nar Sut†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 2. 2 General Overview of Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 2. 3 Shareholder Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 2. 4 Wacc of P? nar Sut†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 2. 5 Leverage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 2. 6 P? nar Sut’s Beta coefficent†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 2. 7 Additional informations key ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦22 Introduction In this research paper I prepared the financial ana? ysis of Ulker P? nar Sut. While preparing this report firstly I have to choose two company Which are; * Ulker * P? nar sut While preparing this report I really mentioned about what we learned during manegerial finance lessons. As a result; with this aim, I prepared my term project by combining both acconting methods and my knowledge about finance. 1. ULKER 2. 1 History of Ulker 1944- Ulker Biskuvi was established in the Eminonu district of Istanbul. It started out as a small bakery with just three workers, producing 200 kg of biscuits per day. A few years later, the Company relocated to the Topkap? district of Istanbul. 1948- Producing a total of 75 tons of biscuits in 1944, Ulker Biscuits tripled its capacity at its Topkap? factory, built in 1948 specifically in order to increase the production volume. 1955- Ulker Biscuits decided to distribute its products throughout Turkey at factory prices and achieved a huge production increase with this innovation. 1970- In line with the growth strategy, Anadolu G? da Sanayii A. S. was founded in Ankara as a multiple-shareholder company and the production capacity of Ulker Biscuits was doubled. 974- The first biscuit export was made after choosing the Middle East as the target market. Opportunities for international competition were increased with the constitution of the RD department in the same year. 1979- Ulker products began to be packed in cellophane-based packaging. 2003- Ulker Biskuvi merged under its own title with Anadolu G? da, whose shares have been quoted on Istanbul Stoc k Exchange since 1996. 2008- Within the scope of Corporate Governance, the Articles of Association were amended and Corporate Governance and Audit Committees were set up. At the beginning of 2008, Ulker Biskuvi took part in the acquisition of the premium chocolatier brand, Godiva, with a 25. 23% share. 2. 2 About Ulker As the first company established within Y? ld? z Holding, operating its core business for 64 years, Ulker Biscuits serves as the flagship of the Holding both in terms of sales turnover and profitability. According to the Istanbul Chamber of Industry (ICI) in 2009 list of Turkey’s Top 500 Industrial Enterprises, Ulker Biscuits was ranked 104th. Ulker Biscuits produces biscuits, crackers, chocolate covered biscuits and wafers at its factories in Istanbul/Topkap? and Ankara. As the indisputable leader in the Turkish biscuit industry, Ulker Biscuits also takes its place among the giant food producers of the world, with its 280 assorted biscuit and cracker products that are supplied to both the local and international markets. In 1996, Ulker Biscuits received the ISO 9002 certification for quality standards in production; and in 2001, it was awarded the HACCP certification for quality standards in food safety. In 2002, it won the top mark of â€Å"High Level† in an analysis made by the Europe-based quality certification firm BRC, which further secured its successful position in the field of quality control. Ulker Biscuits develops new products in its independent laboratories, employing an experienced and innovative RD staff, always keeping its quality-focused approach. Introducing an average of 60 new products per year to the market, Ulker Biscuits has continued to excel in innovation, thus making Ulker one of the top food brands. Ulker Biscuits products are exported mainly to the Middle East, Russia and Central Asian Republics, as well as to Europe, Africa and the United States. Ulker Biscuits not only contributes to Turkey’s economy through its exports, but it also successfully represents Turkey’s approach to quality on a global scale. Ulker Biscuits has an effective quality control system that injects synergy into the entire process from production through consumption; and it continues its investments based on its strategy that is focused on sustainable and profitable growth. Ulker Biscuits is a consumer-focused company that satisfies its consumers’ needs and expectations at the maximum level, and it has formed a harmonious and lasting relationship with its target group. Surveys conducted in recent years attest to the high levels of loyalty to the Ulker brand. In the â€Å"Brands 2008† survey by AC Nielsen, Ulker was ranked first in the biscuit category, and second and third in the categories of â€Å"top-of-the-mind† brands and those that consumers feel closest to, respectively. Local distribution of biscuits and chocolate covered products produced by Ulker Biscuits and its subsidiaries is undertaken by its subsidiary, Atlas G? da Pazarlama, and other marketing companies of Y? ld? z Holding, Esas Pazarlama, Merkez G? da Pazarlama and Rekor Pazarlama. 2. 3 Shareholder Structure Shareholders of Ulker company dated 31/12/2010 is as follows. Shareholders Share(TRY) (%) Y? ld? z Holding A. S. 106. 999. 435 39,84 Others 161. 600. 565 60,16 Capital 268. 600. 000 100 1. 4 Subsideries Ulker Biscuits, the flagship of Y? ld? z Holding, associated with a number of companies within the Holding, It has developed a strong portfolio synergistic structure with both vertical and horizontal integration. Under this mutually beneficial structure, Ulker Biscuits and other companies within Y? ld? Holding, each occupy a leading position in their sectors. In addition to various biscuit facilities in cities in Anatolia, Ulker Biscuits has developed a dynamic production process that reaches into all branches of the food industry, including high quality flour, butter and packaging facilities. You read "Financial Analysis of Two Company" in category "Essay examples" 1. 5 Weighted Average Cost of Capital Corporations create value for shareholders by earning a return on the invested capital that is above the cost of capital. WACC is an expression of this cost and is used to see if certain intended investments or strategies or projects or purchases are worthwhile to undertake. WACC is expressed as a percentage, like interest. WACC of Ulker Company is %12,1. This means that investments should be made that give return higher than the WACC of %12,1. WACC= (Wi x ri) + ( Wp x rp) + ( Ws x rn) Tax rate: 20% 1. 6 Leverage Leverage refers to the effects that fixed costs have on the returns that shareholders earn. By â€Å"fixed costs† we mean costs that do not rise and fall with changes in a firm’s sales. Firms have to pay these fixed costs whether business conditions are good or bad. A firm with more leverage may earn higher returns on average than a firm with less leverage, but the returns on the more leveraged firm will also be more volatile. Managers can influence leverage in their decisions about how the company raises money to operate. The amount of leverage in the firm’s capital structure the mix of long-term debt and equity maintained by the firm can significantly affect its value by affecting return and risk. The more debt a firm issues, the higher are its debt repayment costs, and those costs must be paid regardless of how the firm’s products are selling. Because leverage can have such a large impact on a firm, the financial manager must understand how to measure and evaluate leverage, particularly when making capital structure decisions. Operating leverage is concerned with the relationship between the firm’s sales revenue and its earnings before interest and taxes (EBIT) or operating profits. When costs of operations (such as cost of goods sold and operating expenses) are largely fixed, small changes in revenue will lead to much larger changes in EBIT. Financial leverage is concerned with the relationship between the firm’s EBIT and its common stock earnings per share (EPS). On the income statement, you can see that the deductions taken from EBIT to get to EPS include interest, taxes, and preferred dividends. Taxes are clearly variable, rising and falling with the firm’s profits, but interest expense and preferred dividends are usually fixed. When these fixed items are large (that is, when the firm has a lot of financial leverage), small changes in EBIT produce larger changes in EPS. Total leverage is the combined effect of operating and financial leverage. It is concerned with the relationship between the firm’s sales revenue and EPS. 1. Operating and Financial Leverage of Ulker in 2011 Sales Revenue 10. 445. 022. 950 Less: COGS (9. 243. 511. 780) Operating Leverage Gross Profit1. 201. 511. 170 Less: Operating Expenses(46. 450. 461) EBIT1. 155. 060. 709 Total Less: Interest18. 799. 809 Leverage Net profit before tax1. 136. 260. 900 Financial Leverage Less: Taxes 137. 983. 993 Net profit after taxes 998. 276. 907 Less: Preferred stock divi dends (518. 995. 890) Earnings available for common (EAC) 479. 281. 017 1. 8 Beta Analysis Systematic risk beta coefficient is a measure of a security. In other words, it is the relationship the performance of securities market with the average performance. It is coefficient of the change in response to a unit change in securities market. The market beta coefficient is accepted to be 1 for every time. In theory, all forms of securities in the market can be said that the beta coefficient equal to 1 in the totals. We can make 3 different beta coefficient is interpretation. 1- Beta coefficient of 1, – Beta coefficient is higher than 1, 3- Beta coefficient is lower than 1. 1. 9 Ulker’s Beta Coefficient Ulker beta coefficient is higher than 1 that is 1,02. So it represents the market price of securities will rise or fall more than the market. Beta coefficient that is higher than 1 is more risky than less than 1. Hence the beta coefficient of securities is less than 1 also reduces the risk of the portfolio. Therefore, in emerging markets (bull market), while beta coefficient higher than 1 which is providing higher returns than stock market, in falling market (bear market) makes a higher damage. For this reason, the falling stock markets prefers beta coefficient less than 1. ? 1 the share movement is faster than the index (high risk and high volatility). And volatility is average price of a security or market fluctuation feature that is shown in a short time interval. Volatility of a high-speed change in the price of securities and properties of extreme volatility are seen. The higher the beta coefficient causes increasing in volatility of securities. Ford coefficient is high and its volatility is increasing of securities. Parameter Parameter | Coefficient| Standard Error | T- value| A| 0. 42 | 0. 54| 0. 77| Beta| 1. 02 | 1. 027 | 0. 99| F=92. 616472228 r2=0. 614915957 STD error=0. 155688307 1. 10 Additional Information on financial Instruments a) Capital risk management The Group controls its capital with the liability / total capital ratio. Net liability is divided by total capital in this ratio. Cash and cash equivalents are substracted from total loans to calculate the net liability. The shareholder’s equity is added to net liabilties to calculate the total capital. ) Liquidity risk management The Group manages liquidity risk by maintaining adequate reserves, banking facilities and reserve borrowing facilities by continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial assets and liabilities. The funding risk of the current and prospective debt demands is managed by maintaining the availability of lenders with high quality and in sufficient number The foll owing table presents the maturity of Group’s non-derivative financial liabilities. The table includes both interest and principal cash flows. . PINAR SUT 3. 4 History of P? nar Sut 1975 – P? nar Sut is established in Izmir as the Middle East’s biggest dairy processing complex and Turkey’s first UHT (ultra-high temperature processed) milk and packaged dairy products manufacturing plant. 1976 – The company begins producing Turkey’s first processed cheese and chocolate milk. 1978 – P? nar sliced kashkaval cheese and P? nar spreadable cheese are introduced to consumers. 1980 – A Kraft-P? nar joint venture is launched. P? nar Sut introduces its Deram, Raglet, Maribo, and Cheddar cheese varieties. 982 – The company begins exporting milk, cheese, butter, yoghurt, and strawberry milk to Central Europe, Cyprus, and the Middle East. 1983 – P? nar Yem is set up to provide high quality feeds to the P? nar Sut’s raw mil k suppliers. P? nar Mayonnaise, Turkey’s first domestically-manufactured mayonnaise goes on sale. P? nar Beyaz, Turkey’s first spreadable cheese, and P? nar Whipped Topping, a powdered whipped topping both go into production. 1984 – P? nar Sut begins exporting its labaneh, milk, yoghurt drink, butter, yoghurt, cheese, whipped topping, and mayonnaise products to Kuwait, Cyprus, and Germany. 985 – Labaneh is launched in the Turkish market under the name â€Å"P? nar Labaneh†. 1992 – P? nar Sut is awarded the Turkish Standards Institute’s (TSE) â€Å"Golden Packaging† award for the introduction of the first foil-sealed yoghurt container. Form Milk, Turkey’s first low-fat milk, and Cikolasut, chocolate milk made with real, natural chocolate, go on sale. 1993 – P? nar Sut becomes the first company in its sector to be awarded TS ISO 9002 Quality Management System certification. 1994 – P? nar Sut receives another TSEâ€Å"Golden Packaging† award for its 10-liter bag-in-box pack design. Having successfully demonstrated its compliance with European standards in terms of production, sales, and after-sales services, P? nar Sut becomes the first dairy products company to receive TS ISO 9001 Quality Management System certification. 1995 – P? nar â€Å"long-life† fruit yoghurts and prepared desserts go into production. Turkish consumers are introduced to P? nar light (low-fat) and extra light yoghurts and to low-fat, triangular cheese. 1997 – P? nar Sut opens its Eskisehir plant. 1999 – P? nar Sut introduces its â€Å"Denge† line of lactose-free, high-calcium, and vitaminenhanced milks. 000 – As a result of investments at the Eskisehir plant, P? nar Sut launches the world’s first continuous-process production of cream-top yoghurt. 2001 – UHT milk supplied in plastic bottles goes into production. 2003 – Under an agreement with Sodima, P? nar Sut launches production of fruit yoghurts in Turkey. 2004 – P? nar introduces its Kafela, Karamela, and Cikolasut line of products in packaging specially designed to appeal to young people. P? nar Sut is awarded TS 13001 HACCP Food Safety System certification. 2005 – Turkey’s first organic milk and first prebiotic and probiotic dairy products are introduced to the market. 007 – P? nar’s YOPI line of calcium-, protein-,and vitamin-enhanced dairy products for children goes into production. 2008 – P? nar Sut becomes the first company in Turkey’s dairy industry to undertake a Lean 6 Sigma operational excellence and productivity project. P? nar Milk for Kids, a milk specially designed for child nutrition, is introduced to the market. 2009 – P? nar lemonade and tropical fruit drink are introduced to the market. 2010 – P? nar Kido with Biscuit, Honey Flavored P? nar Kid’s Milk, and P? nar Breakfast Cream Cheese products go on sale. 3. 5 General Overview of P? ar Sut The pioneer of many fir sts in its sector since the day it was founded, P? nar Sut makes use of the most modern technology available to produce and supply consumers with the milk and dairy products that are essential to good nutrition. The first to introduce the concept of healthy milk and dairy products in Turkey When it was originally founded in Izmir in 1975, P? nar Sut was the most advanced dairy processing complex in Europe and the Middle East. P? nar Sut was the first brand to introduce and entrench the concept of wellness, standardized milk and dairy products in Turkey. The P? ar brand, earning a deserved reputation as â€Å"Source of Dynamism, Health, Pleasure and Life†, became the preferred choice of Turkish consumers while also making huge contributions both to the growth and development of the Turkish Animal husbandry stock raising and food industries and also to the well-being of new generations of children. P? nar Sut’s principal business activity is the production and sale of da iry products (milk, yoghurt, yoghurt drink, traditional and modern cheeses, butter, cream) as well as of fruit juices, mayonnaise, ketchups, puddings, honey, sauces, jams and jellies, desserts, and powdered products. A leading role in increased dairy production in Turkey P? nar Sut introduced the first â€Å"long-life† UHT milk packaged in aseptic containers in Turkey in 1975. Operating from plants located in Izmir and Eskisehir, the company has remained the leading brand in Turkey’s dairy products industry ever since. Making use of the most modern technology available, P? nar Sut produces and supplies consumers with the milk and dairy products while also playing a leading role in increased dairy production through its year-round support for more than 35,000 suppliers of raw milk. P? nar Sut procures its superior-quality raw milk under agreements with more than 200 of Turkey’s biggest dairy farms, which are contractually obligated to produce to EU norms. By serving as these farms’ biggest customer, P? nar Sut fosters its own â€Å"total quality† concepts among them as well. From the moment that it is harvested, raw milk is registered by means of a computerized system that keeps regular track of herd and animal health data throughout all production stages. To ensure its freshness and quality, P? ar Sut picks up its suppliers’ raw milk twice a day (morning and evening) from more than 300 milk collection and chilling centers and it takes it immediately to its processing plant. Individual dairy producers are subject to strict monitoring and controls by local laboratories while all milk must be controlled by the advanced technology equipped laboratories at the company’sIzmir and Eskisehir plants before being accepted. A regional f orce P? nar Sut is moving rapidly towards becoming a regional force in its hinterland by exporting milk and dairy products to many countries around the world. P? nar Sut’s raw milk collection and chilling centers are inspected every year for the conformity with the EU standards by an EU commission. The company provides its suppliers with continuous support on the matter of developing and maintaining farms that are free of all diseases, which is a prime requisite for exporting milk and dairy products to EU countries. Through projects conducted jointly with government agricultural agencies in Turkey, an ongoing effort is made to ensure that raw milk production satisfies EU norms. According to the third-quarter 2009 sectoral results of the Turkish Customer Satisfaction Index survey, P? nar Sut ranked first in its sector with the highest (82%) level of customer satisfaction in the milk and dairy products category. This survey, which is conducted regularly by KalDer (Turkish Quality Association) and which also analyzes competition in Turkey, is the second most comprehensive poll of its kind after those conducted in the United States. 3. 6 Shareholder Structure The issued capital of the Company is 44. 951. 051,25 Turkish Lira. Each share of this capital is amounting to 1 Cent, 1. 28. 000 A group registered shares, 1. 260. 000 B group registered shares and 4. 494. 806,325 C group bearer shares 4. 495. 105. 125 shares. The Company does not have any privileges regarding distribution of profit. The Company has privileges regarding voting power in the establishment of board members. The business and administration of the Company is managed by the Board of Directors co nsisting of 5 or 9 members to be elected within the frame of the provisions of the Turkish Trade Code by the General Assembly among the partners or from outside of the Company. In case the Board of Directors consists of 5 people, 3 members shall be elected from the candidates, which A-Group shareholders shall nominate and 1 candidate which the B-group shareholders shall nominate and 1 candidate, which C-Group shareholders shall nominate. If the Board of Directors consists of 7 people, 4 members shall be elected from the candidates, which A-Group shareholders shall nominate and 2 candidate which the B-group shareholders shall nominate and 1 candidate, which C-Group shareholders shall nominate. If the Board of Directors consists of 9 people, 5 members shall be elected from the candidates, which A-Group shareholders shall nominate and 3 candidate which the B-group shareholders shall nominate and 1 candidate, which C-Group shareholders shall nominate. If resolved by the Board of Directors, an Executive Director can be assigned. The President of the Board of Directors and the Executive Director is elected among the members representing A-Group shares. THE CAPITAL AND SHAREHOLDER STATUS OF PINAR SUT MAMULLERI SANAYI A. S. SHAREHOLDERS | SHARE RATE (%)| STOCKS AMOUNT (TL)| YASAR HOLDING A. S. 61,18 | 27. 503. 257. 789. 000| 3rd PARTY| 38,82| 17. 447. 793. 461. 000| TOTAL| 100,00| 44. 951. 051. 250. 000| | 3. 7 Weighted Avarege Cost of Capital Corporations create value for shareholders by earning a return on the invested capital that is above the cost of capital. WACC is an expression of this cost and is used to see if certain intended investments or strategies or projects or pur chases are worthwhile to undertake. WACC is expressed as a percentage, like interest. WACC of P? nar Sut Company is %12,1. This means that investments should be made that give return higher than the WACC of %11. 6. WACC= (Wi x ri) + ( Wp x rp) + ( Ws x rn) Tax rate: 20% 3. 8 Leverage of P? nar sut Financial leverage is concerned with the relationship between the firm’s EBIT and its common stock earnings per share (EPS). On the income statement, you can see that the deductions taken from EBIT to get to EPS include interest, taxes, and preferred dividends. Taxes are clearly variable, rising and falling with the firm’s profits, but interest expense and preferred dividends are usually fixed. When these fixed items are large (that is, when the firm has a lot of financial leverage), small changes in EBIT produce larger changes in EPS. Total leverage is the combined effect of operating and financial leverage. It is concerned with the relationship between the firm’s sales revenue and EPS. 3. 9 Beta Analysis of P? nar Sut 3. 10 Additional Information on financial Instruments a) Financial highlights: (TL million)| 2011| 2010| % change| Total assets| 532. 6| 479. 0| 11. 2| Shareholders’ equity| 384. 8| 350. 2| 9. 9| Financial liabilities| 15. 0| 20. 0| -25. 0| Sales revenues| 577. 1| 480. 7| 20. 1| Profit before taxation on income| 71. 4| 71. 2| 0. 3| Net period profit| 60. 1| 57. 8| 4. 0| Earnings per share (TL)| 1. 3365| 1. 2863| 3. 9| b) Financial ratios | 2011| 2010| Total liabilities/Total assets (%)| 27. 75| 26. 88| Total liabilities/Shareholders’ equity (%)| 38. 41| 36. 77| Return on sales (%)| 10. 41| 12. 03| Current assets/Current liabilities| 1. 92| 2. 17| Equity turnover ratio| 1. 50| 1. 37| Net financing costs/Net sales (%)| 0. 67| 0. 94| Net financing costs/Shareholders’ equity (%)| 1. 00| 1. 29| c) Revenue Net Income The tables gives us a brief information related to revenue and net income of P? nar Sut. Appendix i) ii) References Food Industry Report 2011 GITMAN Lawrence, ZUTTER Chad, Principles of Managerial Finance http://seekingalpha. com/article/427611-ulker-remains-one-of-our-best-ideas http://uk. reuters. com/business/quotes/financialHighlights? symbol=. IS http://www. valuebasedmanagement. net/methods_wacc. html http://www. ulker. com. tr/en/financial-statements. htm http://www. 4-traders. com/PINAR-SUT-MAMULLERI-SANAY-6495545/financials/ http://markets. ft. com/Research/Markets/Tearsheets/Financials? s=PNSUT:IST http://www. pinar. com. tr/ Ulker 2011 Annual Report P? nar Sut 2011 Annual Report How to cite Financial Analysis of Two Company, Essay examples

Mimosa Tenuiflora free essay sample

Mimosa Tenuiflora Mimosa Tenuiflora, or Mimosa Hostilis, is the scientific name of a plant more commonly known as the Mimosa tree or shrub. The mimosa plant is a fern like perennial that can grow up to eight meters tall given optimal growth conditions. The mimosa leaves are attached with a petiolate and arranged alternately and bipinnately lobed with fifteen to thirty three odd bipinnately compounded leaflets. The leaflets themselves are attached in a sessile fashion and have a parallel venation which resembles the opposite arrangement of the leaflets on the leaf. The plane (side view) and entire (above view) margined leaflets have an oblong shape with a mucronate apex, a slightly oblique base, and a glabrous leaflet surface. The stem of the mimosa plant has a modification that results in a food storing and ground anchoring bulb. This bulb tends to form approximately halfway between the surface of the ground and the end of the mimosas long thin taproot. Mimosa Tenuiflora is a member of the Leguminosae family, which is more commonly known as the pea, bean, or legume family. The resemblance to the Leguminosae family can be seen in he presence of root nodules called rhizobia that assist with nitrogen fixation of the plant. Much like common pea plants, Mimosa Tenuiflora produces lightly fleshy pod like fruit that dry and drop to the ground for reproduction. Unlike the pea plant, the mimosa plants fruit has a papery consistency and harbors six to eight hard, flat, light brown seeds that are usually three to four millimeters in length and are dispersed for reproduction through wind and rain. Mimosa Tenuiflora is a tropical plant native to Brazil, but is also found wild in Southern Mexico, Colombia, Nicaragua, El Salvador, Panama, Honduras, and Guatemala. Although native to equatorial parts of South America, Mimosa Tenuiflora is also cultivated as a tree or shrub in many southern areas of the United States. The mimosa plant is rated for a USDA zone nine or higher, which is twenty five degrees Fahrenheit and up, for optimal growth. Being a tropical plant, Mimosa Tenuiflora requires full sun and grows best in sandy well drained soil below five hundred meters in altitude. Mimosa Tenuiflora is a hardy plant though and with its quickly growing taproot and bulb, it can easily split concrete or stone if rooted in a one to two illimeter wide crack. While it is an unassuming looking plant, the mimosa tree has some surprising medicinal uses which range from treating skin lesions for humans and animals, tooth pain, cough, bronchitis, and even a condition called venous ulceration. The ancient Mayans often used roasted mimosa tree bark to treat cuts and lesions, as well as a mimosa bark syrup concoction to treat respiratory problems. In a more recent example, a recent study found that compounds of Mimosa Tenuiflora are helpful in treating venous ulceration; a condition in which improper circulation causes ulcer ike sores on the body. Mimosa Tenuiflora also has the highest content of DMT, a strong naturally occurring psychedelic tryptamine, of any plant in the world; having a content of approximately one percent DMT found in the root bark. Due to this feature, many South American tribes have been known to make a tea from the root bark called Jurema which nas been used in hallucinogenic shamanic rituals tor thousands of years. All of the medicinal properties of the mimosa tree are found within its bark. While not medicinal, the leaves and pods of the plant are high in fiber and protein and can e used as food for animals or even potentially humans in dire need of sustenance. The bark on the stem and the bark on the roots have different medicinal uses and properties. The stem bark of Mimosa Tenuiflora has a variety of medicinal uses that are still being discovered. Native South Americans have used the stem bark of mimosas to treat inflammation, infection, burns, and even respiratory problems. Having very high levels of tannins, mimosa stem bark is an excellent astringent, coagulant, and anti-inflammatory. When applied to serious burns, mimosa stem bark as been found to reduce scar tissue formation and increase skin cell growth. Mimosa Tenuiflora stem bark is also found in many topical wellness products like soap, shampoo, and even skin treatments for herpes, acne, and eczema. In many South American cultures a tea made from the stem bark is used as a cleansing agent for the body for many addictive substances. The bark of the root of the mimosa tree has less effective properties similar to the bark of the stem; however the potency of DMT in the root bark allows some trained individuals to use the plant for spiritual healing and exploration. Some shamans and medicine men in tribal societies make a tea called Jurema from the root bark of mimosa trees and use them during spiritual rituals to try to expand their minds and find supernatural explanations to situations. Many of these medicine men train for years to know how to control the powerful effects of the Jurema and understand the hallucinations and intense emotional experiences caused by the DMT. Some tribes that practice the Jurema ritual also use a complementary tea made from the seeds of P. Harmala, or Syrian Rue, which amplifies the effects of the Jurema; this mixture is called Ayahuasca. Many people ho consume the Jurema or Ayahuasca teas, whether trained or not, claim to have life changing experiences usually associated with hallucinations of god-like or otherworldly beings that expose some revelatory information to the user. Some who experience this find it to be a frighteningly overwhelming experience, while others seem to benefit more psychologically from the feelings. Mimosa tree bark harvested from the stem of the plant has many aforementioned uses, a few of which involve the astringent, coagulant, and anti-inflammatory properties of the bark. Most of the times when these uses are desired out of the ark, it is roasted and ground into a powder for easy direct topical application or to be made into a salve for the same purpose. Mimosa stem powder or cream, usually called tepezchuite, is a good remedy for minor or severe cuts and burns, and is widely effective on many inflammation and bacteria related skin problems. There is direct evidence for the compounds in mimosa stem bark having the ability to generate and sustain collagen, which is why the use of tepezchuite produces less scar tissue and heals wounds so quickly. Teas of the Mimosa Tenuiflora stem bark are made by boiling the bark in water. Due to its astringent compounds, Mimosa tea is somewhat effective in treating mild tooth aches and also good for expelling toxins from the human body during withdraw or detoxification from an addictive substance. A decoction, or water extraction, is made by pounding or grinding the bark in cold water to leech the desired compounds trom the bark. Mimosa decoctions nave been used since Mayan times to treat coughs and bronchitis. Once again the astringent properties of the mimosa bark act as an expectorant to help those with mucus in their throats dislodge it and cough it up. The decoction method is the same method sed by shaman and medicine men to convert the root bark of Mimosa Tenuiflora into Jurema or Ayahuasca. This use of the mimosa tree may lead to new research in the field of Monoamine Oxidase Inhibitors (MAOs) due to the puzzling nature of the bioactivity of the DMT while used for hallucinogenic. Normally, DMT is not orally active to humans because of the presence of the Monoamine Oxidase (MAOs) compounds found in the human body which break down the DMT. However, when Jurema or Ayahuasca is consumed, the DMT is rendered orally active most likely due to a large amount of an unknown, and seemingly very effective, MAO. Mimosa Tenuiflora contains high levels of many medicinal compounds, of which are tannins, saponins, alkaloids, glucosides, luperol, and methoxychalchones. Tannins are responsible for the astringent properties of the mimosa tree, having strong antibacterial, viral, and parasitic properties, as well as the anti-inflammatory and antiulcer properties. Saponins, the compounds responsible for the cleansing effect of mimosa tea, promote the hydrolysis of toxins from the cells of the digestive tract. Alkaloids are common nitrogen based molecules that have a wide range of edical applications including helping with many cardiovascular problems as well as some respiratory problems. Alkaloids are the compounds responsible for the expectorant properties as well as the psychoactive properties being that DMT is an alkaloid. The glucosides in Mimosa Tenuiflora act as a mild purgative which aid in the cleansing properties of mimosa bark. Luperol is a well-known anti-inflammatory compound that has been used to reduce swelling in the paws of rats and is seen to work better than the accepted standard anti-inflammatory. Luperol is clearly esponsible for the anti-inflammatory properties of mimosa tree bark but is also an effective inhibitor of prostate and skin cancers. Similar to Luperol, methoxychalchones are the compounds also responsible for some anti-inflammatory effects as well as some anti-bacterial effects of mimosa bark. Mimosa Tenuiflora stem bark can be used liberally with few health issues. Any topical application of powdered mimosa bark or mimosa salve is overall safe; with perhaps only slight discomfort if applied to sensitive tissues. Mimosa tea and mimosa decoction are also mostly safe with the only risk of health issues being upset tomach or indigestion caused by the astringent properties of the plant when over consumed.

A Summary Of Gene Therapy Essays - Biology, Medicine,

A Summary Of ?Gene Therapy? A SUMMARY OF ?GENE THERAPY? Many diseases seen today are the result of a defective gene in the DNA of the patient and can not be cured using the traditional methods such as antibiotics and antiviral medication. The victims are now looking to gene therapy as a potential cure for their problems. Bob Williamson introduces us the concept, procedures, and problems associated with gene therapy in his article, ?Gene Therapy?. Along with the appearance of the recombinant DNA technology, it becomes possible for human beings to isolate, study, and change gene in the laboratory. Gene Therapy is the process of replacing a defective gene inside a patient's DNA with a working gene that will produce the correct gene products. The genetic diseases ?in which a single known gene does not function properly?, such as sickle cell anaemia, thalassaemia and Lesch-Nyhan syndrome, are most suitable to be treated with the gene therapy. There are two types of gene therapy in curing these diseases, patient therapy and embryo therapy. In the process of the patient therapy, the first step is identifying the defective gene and isolating a normal counterpart. ? To obtain correct gene action, it may be necessary to put it into the correct site on the host cell chromosome, or even to delete the defective gene?, and the DNA can then be replicated each time the host cell divided. But if the new cell is injected directly into the patient's body, it will be subject to the body's immune system that will recognize it as foreign and target it to be destroyed along with the healthy DNA that it is carrying. So the cells extracted from the patient are to be treated and adding the new gene in a test tube in the laboratory to make sure that the DNA is inserted in an appropriate place in the genome, and the cells can then be returned to the patient's body. Now it is possible to offer the parents an antenatal diagnosis to look over if the fetus is affected by some single gene defects. If it does, the parents can choose embryo therapy to cure it rather then abortion. While the basic process is similar with the one of patient therapy, to do an embryo therapy is a little bit easier than a patient therapy, because the immune rejection system of the embryo is not fully developed. The new DNA will not be ejected, while the former DNA will be altered. Gene therapy seems to be a promising and positive step for the medical community, but ethical questions arise every day as we discover more and more about the contents of the human genome. Does any person, whether well or ill, deserve respect as an individual? If the answer is affirmative, then carrying out experiments on patients, as Dr. Martin Cline of the University of California attempted to do in 1980, is fundamentally unethical. ?The clinicians must examine their own consciences and decide whether they behaved correctly and with full knowledge of the proposed treatment.? ?Society has decided that part of it is that a termination of pregnancy before approximately 3 months is allowable if the child would suffer a serious handicap?, but how to define ?a serious handicap'. Is it ethical to terminate the pregnancy, if there is still a chance for the embryo to be normal? As the treatment of an early embryo will alter its inheritance, ?whether gene therapy poses long-term genetic prob lems to human inheritance These are questions that will have to be answered by both the medical community and the patients, and there are no clear precedents at this time. Gene therapy has a promising potential to improve the lives of those who have diseases that have until now been death sentenced, but to take it into real practice human beings still have a long way to go.

Writing Memoirsâ€What You Need to Know to Avoid Being Sued

Writing Memoirs- What You Need to Know to Avoid Being Sued Writing Memoirs- What You Need to Know to Avoid Being Sued Everyone wants to avoid being sued. Litigation is expensive, time-consuming, and incredibly stressful. Most writers don’t have much to worry about. The odds that they’ll end up in a courtroom for something they wrote are fairly low. Our First Amendment right to free speech offers significant protection to write freely. One exception to this rule is the world of memoir.The reason the memoir genre is compelling is because it’s fascinating to read the dirty details of others’ lives. Memoir authors usually don’t write about rainbows and sunshine, they write about the salacious. Abuse, sex, addiction, and family drama- it’s the Sturm und Drang that people want to read about. This is the primary reason why memoirs open the door for lawsuits.There’s a fine balance when you’re writing your memoir. Of course, it’s your story, and as such, you want it to be told without barriers. Yet, you need to consider those you’re writin g about. They may not want to be part of your story. And, in some cases, if you violate the law, they may have the right to retaliate with a lawsuit.We can all agree that there are better things to spend your book royalties on than exorbitant legal fees. Read on for tips to avoid going from published author to professional despondent. (Note: Our first disclaimer- this article does not constitute professional legal advice. For real legal advice, consult your real live counsel, rather than looking things up on the Internet.)1. Case Study: Running with ScissorsSince we’re discussing legal issues, it seems fitting to start with a case study on the issues of memoir, defamation, and invasion of privacy.Critically acclaimed author Augusten Burroughs published the best-selling memoir, Running with Scissors in 2003. In his book, he recalled his time living with the fictional â€Å"Finches.† His book recounted abuse, drug use, dysfunctional family behavior, living in squalor, an d other unsavory details any family wouldn’t want blasted all over printed pages.Burroughs claimed that while he did change the name of the family (in real life, the Turcottes), the harrowing details of his time spent in their care were true. The Turcottes filed a defamation and invasion of privacy torts suit against Burroughs and his publisher. The family asserted that Burroughs fabricated facts and violated their privacy.Burroughs’ defense hinged on his assertion that the facts, as he wrote them, were true; therefore he had not broken any laws. The parties settled out of court. As part of the settlement, Burroughs changed his acknowledgments to say the Turcottes had â€Å"conflicting memories† of the described events. Burroughs was legally obligated to amend his book acknowledgments to read as follows:I would like to thank the real-life members of the family portrayed in this book for taking me into their home and accepting me as one of their own. I recognize that their memories of the events described in this book are different than my own. They are each fine, decent and hard-working people. The book was not intended to hurt the family. Both my publisher and I regret any unintentional harm resulting from the publishing and marketing of Running With Scissors.2. Understand the ConceptsThe best defense is a good offense. In litigation that means don’t do anything that will get you sued. Before you publish your memoir, it’s important that you understand your rights to free speech, as well as defamation and invasion of privacy issues.First Amendment ProtectionThe First Amendment protects your right to free speech. This protection applies to both the spoken and written word.DefamationIn short, defamation is when you ruin a person’s reputation. Blacks Law Dictionary defines defamation as, â€Å"The taking from one’s reputation. The offense of injuring a persons character, fame, or reputation by false and malicious statements.† The term covers both libel (written) and slander (spoken).Only living people can sue for defamation, so someone can’t file a lawsuit against you for defamation through an estate or relatives.Invasion of PrivacyInvasion of privacy lawsuits hinge on public disclosure of private facts. Private facts are sensitive information that the average person would not want to share with the general public; for example, medical records, adoption records, abuse, alcoholism, etc. Just as with defamation, an invasion of privacy suit can’t be brought by an estate or relatives. Even if what you write is 100% true, someone can still bring an invasion of privacy suit based on public disclosure of private facts.3. Preventing a Defamation Cause of ActionThe best defense against defamation is the truth. Suppose you write that your neighbor was convicted of axe murder. He can’t bring a defamation suit against you if he was, in fact, convicted of axe murder. But if you write, â€Å"my neighbor could be capable of axe murder because he’s crazy,† then you’ve got some defamation issues.Practical Tips to Stay Out of Courtroom:If your facts will not hold up as 100% true in a court of law, you can open yourself up to defamation. Before you write, make sure to check your facts. You want to know that if you’re writing about something controversial, that you’re not fabricating the truth.The second tip to avoid defaming your memoir characters is to frame controversial statements as your opinion. Opinions are (*usually) legally considered â€Å"protected expression.† That said, there are parameters. You can’t simply state that blatantly false statements are opinions and get away it. Writing, â€Å"In my opinion, Sara Smith is a prostitute†- when Sara Smith is an upstanding mom and doctor- will get you in trouble. Your opinion needs to be balanced by evidence and supported by actual fact.The third tip t o avoid defamation issues is to change anyidentifying information about your book characters. In order to prevail in a defamation case, the defamed must prove others are able to identify him from your writing. A caveat: This doesn’t mean by name alone! People can claim defamation if one could reasonably identify them through their actions, clothing, quotes, physical appearance, address, or any number of identifying points.The fourth tip is that defamation rests upon subjective principles. When in doubt, err on the side of caution about disclosing details that may or may not be true. If you can’t defend the truth in a court of law, don’t publish it.The final tip is to print a disclaimer in your preface, intro, or acknowledgements. Simply by stating your memories are imperfect but you’re sharing to the best of knowledge and that you’ve changed identifies can stave off legal woes.4. Avoiding an Invasion of Privacy Cause of ActionJust as with a defamat ion lawsuit, an invasion of privacy lawsuit turns on subjective opinions to be decided on a case-by-case basis. This means that the individual facts of each case will decide the outcome.Common sense dictates that there are certain private facts, which a person would not want shared with the public. If a good friend had given up a child for adoption, and you were the only person she told, then disclosing that in your memoir would open the doors to an invasion of privacy lawsuit. The same would apply to sensitive information such as private health matters, abuse, addiction, or any information would not be readily accessible to the public.Certain public or high profile individuals may have less protection against invasion of privacy. The legal theory is that because they have opened their lives to public scrutiny, then the bar is lower for privacy protection. If unsavory facts can be classified as public interest, then you may be able to disclose certain things about public individuals . The crux of this issue would turn on whether your facts are related to a matter of â€Å"public concern.†Practical Tips to Stay Out of the Courtroom:There are several ways to avoid invasion of privacy lawsuits. Our first tip is to get written permission from your characters. If you obtain written consent, they can’t later file a suit stating you’ve breached their privacy.Our second tip is the same as with defamation: Change all identifying characteristics. Give your characters a different name, different job, different wardrobes- anything you can change to prevent them from being recognized by your words affords you a degree of protection. Some writers like to create an amalgam of characters to mix up identifying facts.Our third tip is tell the truth. Dont lie (or even embellish). It’s unethical at best; at worst, it can get you in legal hot water.Our fourth tip is carefully weigh the impact of disclosing inflammatory, sensitive, or embarrassing informa tion. Are such disclosures essential to your story? If so, tread carefully and use our rules for how to proceed with caution. If you’re on the fence, it’s always wise to run your concerns by a lawyer to head off any issues before you publish. Paying for an hour or two of legal time is far better than being a defendant in a court case.The best memoirs are brazen, open, and honest about life, even when the facts are tough to write about. Your obligation as a memoirist is to tell your story and honor the truth. By considering the impact of those in your real life and making efforts to protect them, you’ll avoid legal troubles down the line.Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row†¦ and use them to build a 7-figure business in less than 2 years.Click here to save your spot now!

Marketing Communication Case Study Example | Topics and Well Written Essays - 3250 words

Marketing Communication - Case Study Example In this study the communication objective of this campaign, the purpose of this campaign will be analyzed along with the role of integrated marketing communication tools and their link to the response stages will be analyzed. This campaign on natural beauty was started after the Unilever's Dove brand through its study found that out of 3300 women and girl that were surveyed in 10 different countries, only 2% considered them as beautiful, which means that the current advertisement campaigns running through advertisements, magazines, billboard have changed the perception of beauty (Kotler,2008). It further revealed that about 90% of the women who age between 15-64 years want at least one aspect of their physical appearance to change; while over 67% of the women leave life-engaging activities because they are not comfortable with their physical looks. With this study Unilever came up with a conclusion that it is the time to redefine the beauty, with the believe that beauty comes in different shapes, ages and sizes Unilever set up its goal to broaden the definition of beauty so that the women feel beautiful everyday (Kotler,2008). It launched a global campaign in 2004, Dove Real Beauty Campaign, in which it featured the image of real, confident and candid women images instead of actresses and super models, which provoked the customers to think about their beauty perception. The campaign gained immense popularity when Dove introduced the six new "real beauties" in the magazines and billboards, wearing nothing but underwear and smiles of their faces. The campaign for Real Beauty was launched as a step to broaden the definition of beauty and to provide a wider representation than conventional images of beauty with which women are bombarded everyday. With this global objective, Dove has successfully achieve its objective to defy stereotypical images and it celebrated the different size, color, shape and age of women beauty because of it's believe that through this it can extend the meaning of beauty. Another step that Dove took to change the perception of beauty in women and young people, it founded the Self-Esteemed Fund, the objective of which was to provoke the sense of self-worth in young girls and build confidence and also to provide helpful solution to them. This Self-Esteem is working worldwide markets to finance the revolutionary BodyThink; the funds were raised with the help of local charity. The aim and objective of the Dove Campaign for Real Beauty and Self Esteem fund was to redefine the beauty through educating and through a number of different activities and programs, with the BodyThink in the centre for educating young people on the concept of beauty. The campaign gained huge success in the form of reach and the impact it has created. With the six women advertisements in magazines, TV and billboard it got world wide attention and popularity. The campaign got much consideration because of its influence on the subject of body image and became the center of discussion in most newspapers, blogs and enjoyed great appreciation and some criticism on using real beauty to sell products to earn profits. It has through international partnerships with institutions that are concerned with eating disorder, education, health and youth in over 40 countries including entire Europe, Asia, Middle East, North America, by using its educational program, the aim

Shakespeare Macbeth Essay Example | Topics and Well Written Essays - 1000 words

Shakespeare Macbeth - Essay Example ns, he feels threatened by the number of nobles fleeing Scotland and he again seeks out the words of the witches, wanting reassurance that his reign is secure. This continued reference to witches throughout the play prompts one to learn more about why Shakespeare might have included them, how they were envisioned in his England and how an understanding of them might provide greater understanding of the play itself. According to David Linder (2005), â€Å"Scotland’s witch-hunting had its origins in the marriage of King James to Princess Anne of Denmark.† According to the story, James and Anne were planning to be wed in Scotland, but Anne’s ship was forced to turn back from its voyage because of bad storms which were blamed upon the actions of witches back in Denmark. James then traveled to Scandinavia for the wedding ceremony, which did take place, but, upon the couple’s return voyage to Scotland, bad storms again made the crossing difficult and were again blamed on witches. â€Å"Back in Scotland, the paranoid James authorized torture of suspected witched. Dozens of condemned witches in the North Berwick area were burned at the stake in what would be the largest witch hunt in British history† (Linder, 2005). This illustrates the importance of the witch issue within contemporary English society as James first wrote his Demonology and pursued witches in Scotlan d and then, with his coming to the British throne, brought his ideas of witchcraft to England. Given that the play was written with James in mind, James claimed to be a descendent of Banquo, one should probably expect to find elements of both English witch lore as well as Scottish witch lore within the play. Indeed, there are several elements of both English and Scottish conceptions of witches found throughout the first act of the play. One example of this is the witches’ association with animals found at the very beginning of the play. The first witch says, â€Å"I come, Graymalkin!† (I, i, 8)

Trusts Law And Reasons For Appeal Essay Example | Topics and Well Written Essays - 2500 words

Trusts Law And Reasons For Appeal - Essay Example 2. The facts of the High Court case are as follows: Vallee the plaintiff was an adopted child of the deceased. She was staying in France, but one day she called on the deceased before his demise in the third quarter of 2003. She promised him that she would return during Christmas, to which he answered that he did not contemplate to live up to the time and that his desire was to hand over his house to her upon his death. The deceased handed over the title deeds to the land on which the house was built and a key to the estate to her. He also gave her a plastic container with his war treasures and a photo album. Four months later, he passed on. The defendant was informed of her father’s demise by the Coroner’s Office, which regretted that the deceased had not left any valid will specifying how the estate would be divided. 3. In 2006, the defendant directed lawyers, who contacted the treasury solicitor in writing to claim the property on the grounds that her father had given it to her by a donatio mortis causa; which is a gift whose ownership remains conditional until the death of the donor. The treasury refused her claim and proceeded with an advertisement for any potential claimants.  The defendant, a clinician who was running a business organization named â€Å"Celtic Research Limited†, established through his â€Å"heir hunting† that the deceased had a surviving male sibling, Mr. Mykola Bogusz. He acquired a power of attorney from the surviving Bogusz and made applications for, and was given documents for administering the property on October 8, 2009, â€Å"for (his) use and benefit.† The treasury solicitor permitted Mykola Bogusz’s claim and placed a caveat on the property against further claims. Ms. Vallee filed proceedings in court seeking to claim the property by a donatio mortis causa. 4. The case came before the Oxford County Court on 26th October 2012 and was presided over by Justice Harris.

Swot And Pestle Analysis Of Tesco

Swot And Pestle Analysis Of Tesco Executive Summary: This report outlines the Introduction of Oyster Cards and Mobile Phones Top Ups Counters at all TESCO Retail outlets in UK. The SWOT and PESTAL analysis reflects that TESCO has currently the strengths and resources to successfully offer this service to enhance the customer services to the clienteles. This report also envisages the process and implementation of change and its impact on the current structure while moving towards the service enhancement with the facilitation of marketing and change management tools, theories and framework. More emphasis would be on implementation of strategies for successful adaptation of newly introduced service. Introduction: Tesco is a well known Britains leading food retail group with an existence elsewhere in Europe, Asia and the United States. Tesco runs more than 2,300 supermarkets, hypermarkets, and convenience stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small urban stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways Grocery Works. It is the leading online grocery store and it is now expanding its business with a TV channel and a retail based education institution. The Tesco offers to its customers a wide range of food and non-food items under the single point of sale, non food items range includes clothing, furniture, Home electrical, personal care, computing, cameras and phones etc. Vision Values We talk about Every Little Helps a lot, but its not just a catchphrase or marketing slogan, it represents everything we stand for. For our people and our customers, its how we run our businesses from China to Chorley. (www.tesco.com) Literature Review My core books will be Essential Guide to Marketing Planning by Marian Burk Wood and Kevin Kellers Strategic Brand Management. Which has been the essential tool for helping me in devising the right approach for my dissertation? Furthermore, I will be using some of Change management books Making Sense of Change Management by Esther Cameron and Mike Green and John P Kotter s Leading Change Which can be useful in the analysis of change management process and tools for successful interventions. List of some of the resources that I will make use of it is as follows: HARVARD BUSINESS REVIEW. JOURNAL OF ORGANIZATINAL CHANGE MANAGEMENT. THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT ARTICLES OF EMRALD. WEBSITES CIPD, TIMES 100 AND PERSONNEL TODAY SWOT and PESTLE Analysis of Tesco A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to understand opportunities and threats well. INTERNAL STRENGTHS à ¢Ã¢â€š ¬Ã‚ ¢ Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢ Open 24 hours a day à ¢Ã¢â€š ¬Ã‚ ¢ Strong Cash Flow Position à ¢Ã¢â€š ¬Ã‚ ¢ Increase turnover and trading profits à ¢Ã¢â€š ¬Ã‚ ¢ Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢ Leading Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢ Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢ Human resources à ¢Ã¢â€š ¬Ã‚ ¢ Online Shopping à ¢Ã¢â€š ¬Ã‚ ¢ Capabilities to turn resources into advantages OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢ Develop brand awareness globally à ¢Ã¢â€š ¬Ã‚ ¢ New Markets à ¢Ã¢â€š ¬Ã‚ ¢ Market shift to globalization à ¢Ã¢â€š ¬Ã‚ ¢ Health awareness growth -GM crops à ¢Ã¢â€š ¬Ã‚ ¢ Innovation Alliances à ¢Ã¢â€š ¬Ã‚ ¢ Low cost brand growth à ¢Ã¢â€š ¬Ã‚ ¢ Diversification à ¢Ã¢â€š ¬Ã‚ ¢ Non-food offers untapped new markets with higher margins EXTERNAL WEAKNESSES à ¢Ã¢â€š ¬Ã‚ ¢ Perception of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢ Lack of local knowledge of customers and culture à ¢Ã¢â€š ¬Ã‚ ¢ Foreign brand THREATS à ¢Ã¢â€š ¬Ã‚ ¢ New existing competition à ¢Ã¢â€š ¬Ã‚ ¢ Volatility in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢ Economic recession à ¢Ã¢â€š ¬Ã‚ ¢ Market shift to globalization à ¢Ã¢â€š ¬Ã‚ ¢ Takeover bids à ¢Ã¢â€š ¬Ã‚ ¢ Far-East low cost brands à ¢Ã¢â€š ¬Ã‚ ¢ Extremely high competition for customers and resources External Environment PESTLE Analysis All of those (political, economic, social, technical, legal and environmental) factors will to some extent apply to the retail industry in Sweden. POLITICAL Following the European Integration and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary. Lidl is uncompromisingly fighting to maintain its market share with an aggressive pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are added threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the comprehensive logistic and distribution channels already in place. LEGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal consequences for livestocks in terms of health and safety. Critical Analysis: Todays world competition is very strong in every kind of businesses. Every organizations must provide excellent products or services in order to stay in competition, however their competitors also providing the same or comparable products or services. An important way to an organization to get an edge over its competitors is to identify the customer need and extra service to satisfy and delight their customers, which can retain them and also gain new customers and leads to ultimate profits. Therefore, the achievement of customer satisfaction must be a major objective in all organizations. To achieve customer satisfaction, an organization has to provide high quality products and also provide an excellent customer service. When the service and product that the company provided is good, they can obtain customer loyalty. The customers will go again and again. The above SWOT and PESTLE analysis shows that the TESCO is fully capable to introduce the Oyster card top ups counters at TESCO retail outlets to facilitate the customers and yield reasonable profit share from the market, where small retailers used to earn from the market. The cost of the entire project could be workout and oyster top up machine could be purchase in bulk at economic price from the suppliers. While introducing this new service certain structural changes would be under taken by the management and few strategies to adapt to successfully implementing the change process. This new service will engaged the attention of the huge existing customer base; nevertheless it will also attract the new customer who could be facilitated by this new service as an enormous people travels through rails, tubes and buses to their work places, schools, shopping malls, amusement centers from morning to evening. Until this report none of the competitor such as ASDA and Sainsbury has given this service to customer, so this service will give a competitive edge to TESCO on its leading competitors. Change Management: Everybody has a game plan until they get hit in the mouth. -Mike Tyson Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. en.wikipedia.org/wiki/Change_management Change management frameworks à ¢Ã¢â€š ¬Ã‚ ¢Lewin à ¢Ã¢â€š ¬Ã‚ ¢Bullock Battern à ¢Ã¢â€š ¬Ã‚ ¢John P Kotter à ¢Ã¢â€š ¬Ã‚ ¢Beckhard Harris à ¢Ã¢â€š ¬Ã‚ ¢Nadler Tushman à ¢Ã¢â€š ¬Ã‚ ¢McKinsey à ¢Ã¢â€š ¬Ã‚ ¢William Bridges à ¢Ã¢â€š ¬Ã‚ ¢Senge à ¢Ã¢â€š ¬Ã‚ ¢Stacy Shaw Approach Uses Lewis Good for analyzing change at the start Bullock Batten Good for simple isolated changes Kotter Great approach for large or small changes, does imply a linear approach Beckhard Harris Simple change formula (C=[ABC]>X) for analyzing change at any point in the process Nadler Tushman Good checklist for what should be covered in change McKinsey Seven S Encourages problem focus looks at change from interdependent subsystems. William Bridges Good at tackling inevitable change Carnall Another good checklist Senge Different approach, start small and grow. Dont plan everything up front as you cannot control change. StaceyShaw A new framework promoting the fact that there are no easy solutions. Not very prescriptive. Aims and Objectives of Change: Change management is not an end in itself. Nor does the organization really care about how cutting edge the solution happens to be. The Objective is to see the resultant benefits actually being delivered: As fast as possible Completely Across all the end users With an enthusiastic adoption by stakeholders and end users Delivering the targeted benefits back to the client who invested all the time and money In this regard, change management has a real contribution to make. Change Process/ Methodology: Following the above change model Tesco strategic management will firstly develop the project team for the initiation of the oyster card project. A team/ project leader will be selected depending upon he required skills and experience. A team leader will create a clear vision about the installation of oyster top up machines at TESCO retails outlets in UK. After creating a comprehensive vision he project team will develop a concrete Project Plan and utilized all the available resources of TESCO including human resource. Will take assistance from the current IT team to link the oyster top up machines through networking and execute the necessary IT support to the newly developed project. Furthermore, work force would be hired and trained for the project and finally a test run would be executed for successful launch. After a launch, an appropriate monitoring will be done to review the short comes of the project and continuous feed back will be taken from the stake holders i-e employees an d customers. In this scenario a desired state will be achieved and result could be seen in terms of revenue. Implementation of Strategies in Change Management process: For the successful implementation of Oyster cards top up machines at TESCO retail outlets, two following strategies would be used for the analysis of the existing driving forces and restraining forces and an analysis of stakeholders to identify the readiness of stakeholders for the change. Lewin (1947, 1951) Force Field Analysis Force field analysis (Lewin, 1951) is a diagnostic technique which has been applied to ways of looking at the variables involved in determining whether organisational change will occur. It is based on the concept of forces, a term which refers to the perceptions of people in the organisation about a particular factor and its influence. Driving forces are those forces affecting a situation and which are attempting to push it in particular direction. These forces tend to initiate change or keep it going. Restraining forces are forces acting to restrain or decrease the driving forces. A state of equilibrium is reached when the sum of the driving forces equals the restraining forces. Lewin formulated three fundamental assertions about force fields and change. Increasing the driving forces results in an increase in the resisting forces; the current equilibrium does not change but is maintained under increased tension. Reducing resisting forces is preferable because it allows movement towards the desired state, without increasing tension. Group norms are an important force in resisting and shaping organisational change. As far as TESCO is concern, its driving force is leading position and rapport in retail industry and availability of huge finances along with structured frame work of outlets. In additions technology advancement and skilled work force is also considerable driving force in TESCO, however, established work patterns, complacency and lower profit margin would be resistance occurring factors. But driving forces at TESCO are stronger as compared to restraining forces. Stakeholder Analysis and WIFM In their book Organisational Transitions: Managing Complex Change (1987) Beckhard and Harris describe and illustrate two techniques for analysing relevant sources of energy. They analyse respectively the sources and potency of forces for change, and the readiness and capability of individuals and groups to enact change. First, the nature of the change demanded must be specified, using tools and techniques associated with environmental and organisational analysis. Then all the forces for change, both inside the organisation and external to it, are listed along one axis of a grid. On the other axis the potency of the forces is indicated, as high, medium or low. Sources and Potency of Forces (Beckhard Harris, 1987) Early on in the change process, organization need to identify which specific groups and individuals will be required to support the change if the change is to be successful. When they have done so they can determine the readiness and capability of these individuals and groups to enact the roles required of them in the change process. Understanding the readiness involves analysing attitudes: willingness, motives and aims. Capability is determined by whether they have the power, the influence and the authority to allocate resources, and the appropriate information and skills. Beckhard and Harris (1987, p.63) have developed a Readiness-Capability Assessment Chart which enables the user to list individuals or groups who are critical to the change effort, and to rank them (high, medium, or low) each according to their readiness and capability with respect to change. The following chart will be used to develop an analysis related to stakeholders readiness to develop the change or adopt the new procedure. Readiness and Capability (Beckhard Harris, 1987) Stakeholders (Key Individuals or groups Readiness Capability Action required to increase the readiness or capability Need to rate as high, medium or low Where a change must be implemented from the outside, ie when it has not been defined as necessary by the people involved, then it is unlikely to succeed (yield the full results of which people have ambitions) unless some of those involved are in favour of it. Several observers (Rogers, 1983) have suggested however that not everyone needs to support a change, and that not everybody needs to support it to the same extent. Senge in The Fifth Discipline (1990) talks of the difference between commitment, enrolment compliance, Suggesting that while it is more pleasant (and reassuring) to have considerable commitment, it is not necessary for everyone to be as fully signed-up as this. There exist a number of positions along a continuum, along which players may position themselves in response to proposed action and change TESCO implementation Plan: Clearly communicate the vision of TESCO via effective communication tools. Manage employee and customer prospects Project manage and measure the process Be seen to add value to organizational goals Build on some quick wins or shorter rewards. Use the line managers/ first line managers as well Be realistic about personally and corporately Manage conflict Repeat key messages and communicate even when important to say Manage Resistance Remain visible and out of the bunker Keep eye on the ball and dont forget about customers and competitors Conclusion: After conducting a thorough research it has been finally in the recommended that TESCO should have introduced Oyster Card top up counter at its all retail outlets in UK to acquiesce the maximum market share on the consumers product, this would be a unique step in the gain retail industry and satisfy the customer numerous population travels through underground metros, tubes, buses, daily to commute their workplaces, universities, schools, amusement centers etc. While introducing the oyster top up card facility, certain change process should be adopted by TESCO to analyze the readiness of stakeholders in acceptance of the change. However, TECO driving forces are tend to be stronger than its restraining force, so the change could be easily absorb by the employees and other associates. TESCO has a well establish infra-structure that appropriately supports the change. By this strategic move, I am sure that TESCO will not only increase the revenue but also attain the customer loyalty in ad dition to the competitive edge over the competitors.

Hinduism Essay -- Hindu Religion Papers

Hinduism Introduction Hinduism is a religion that originated in India and is still practiced by most of the Natives as well as the people who have migrated from India to other parts of the world. Statistically there are over seven hundred million Hindus, mainly in Bharat, India and Nepal. Eighty five percent of the population in India is Hindu. The word Hindu comes from an ancient Sanskrit term meaning "dwellers by the Indus River," referring to the location of India's earliest know civilization, the Pakistan. There is not much organization and hierarchy is nonexistent. The religion suggests commitment to or respect for an ideal way of life know as Dharma. Hinduism absorbs foreign ideas and beliefs making it have a wide variety of beliefs and practices. This has given it a character of social and doctrinal system that extends to every aspect of life. The Hindus own definition of their community is "those who believe in Vedas." History/Origin The practices and beliefs of Hinduism cannot be understood without knowing the background. Hinduism is the worlds oldest religion, it dates back more than 3,000 years. Hinduism is unique in the fact that it has no founder. Its origins are lost in a very distant past. In 1500 BC the Indo-Aryan tribes invaded India and took over the Mahenjo-daro. From the combination of these two tribes came the worship of goddesses. The Hindus started practices such as bathing in temple tanks and the postures of yoga. Soon gods of war started being created and worshipped. Sakas then began invading the Hindus and made a large impact on the religion. The sacred temples started to be built and the sacred laws were codified and myths and legends were preserved in the ... ... Brunk, Betsy and Kathleen Coleman. Prelude Music Therapy. Internet Available: http://home.- att.net/~bkbrunk/-music.html, 1997. Lindberg, Kathrine A. What is Music Therapy. Internet Available: http://members.aol.com/- kathysl/def.html, 1997. Lowenstein, Dr. Timothy J. Better Health, Better Life. Internet Available: http://www.cliving-. org/products.htm, 1997 Lowenstein, Dr. Timothy J. The Story of Holographic Music. Internet Available: http://www.- cliving.org/holograph.htm#benefit2, 1995 Martin, Bruce. Sound Therapy Works. Internet Available: htt://www.pacifier.com/- ~stwmt/stw.html, 1997 Michaud, George. Music For Your Health. Internet Available: http://www.harplandmusic.- com/health.html, 1997-98 White, Celeste. The Healing Power of Music. Internet Available: http://www.harplandmusic- .com/health.html, 1997-98