A Summary Of Gene Therapy Essays - Biology, Medicine,

A Summary Of ?Gene Therapy? A SUMMARY OF ?GENE THERAPY? Many diseases seen today are the result of a defective gene in the DNA of the patient and can not be cured using the traditional methods such as antibiotics and antiviral medication. The victims are now looking to gene therapy as a potential cure for their problems. Bob Williamson introduces us the concept, procedures, and problems associated with gene therapy in his article, ?Gene Therapy?. Along with the appearance of the recombinant DNA technology, it becomes possible for human beings to isolate, study, and change gene in the laboratory. Gene Therapy is the process of replacing a defective gene inside a patient's DNA with a working gene that will produce the correct gene products. The genetic diseases ?in which a single known gene does not function properly?, such as sickle cell anaemia, thalassaemia and Lesch-Nyhan syndrome, are most suitable to be treated with the gene therapy. There are two types of gene therapy in curing these diseases, patient therapy and embryo therapy. In the process of the patient therapy, the first step is identifying the defective gene and isolating a normal counterpart. ? To obtain correct gene action, it may be necessary to put it into the correct site on the host cell chromosome, or even to delete the defective gene?, and the DNA can then be replicated each time the host cell divided. But if the new cell is injected directly into the patient's body, it will be subject to the body's immune system that will recognize it as foreign and target it to be destroyed along with the healthy DNA that it is carrying. So the cells extracted from the patient are to be treated and adding the new gene in a test tube in the laboratory to make sure that the DNA is inserted in an appropriate place in the genome, and the cells can then be returned to the patient's body. Now it is possible to offer the parents an antenatal diagnosis to look over if the fetus is affected by some single gene defects. If it does, the parents can choose embryo therapy to cure it rather then abortion. While the basic process is similar with the one of patient therapy, to do an embryo therapy is a little bit easier than a patient therapy, because the immune rejection system of the embryo is not fully developed. The new DNA will not be ejected, while the former DNA will be altered. Gene therapy seems to be a promising and positive step for the medical community, but ethical questions arise every day as we discover more and more about the contents of the human genome. Does any person, whether well or ill, deserve respect as an individual? If the answer is affirmative, then carrying out experiments on patients, as Dr. Martin Cline of the University of California attempted to do in 1980, is fundamentally unethical. ?The clinicians must examine their own consciences and decide whether they behaved correctly and with full knowledge of the proposed treatment.? ?Society has decided that part of it is that a termination of pregnancy before approximately 3 months is allowable if the child would suffer a serious handicap?, but how to define ?a serious handicap'. Is it ethical to terminate the pregnancy, if there is still a chance for the embryo to be normal? As the treatment of an early embryo will alter its inheritance, ?whether gene therapy poses long-term genetic prob lems to human inheritance These are questions that will have to be answered by both the medical community and the patients, and there are no clear precedents at this time. Gene therapy has a promising potential to improve the lives of those who have diseases that have until now been death sentenced, but to take it into real practice human beings still have a long way to go.

Writing Memoirsâ€What You Need to Know to Avoid Being Sued

Writing Memoirs- What You Need to Know to Avoid Being Sued Writing Memoirs- What You Need to Know to Avoid Being Sued Everyone wants to avoid being sued. Litigation is expensive, time-consuming, and incredibly stressful. Most writers don’t have much to worry about. The odds that they’ll end up in a courtroom for something they wrote are fairly low. Our First Amendment right to free speech offers significant protection to write freely. One exception to this rule is the world of memoir.The reason the memoir genre is compelling is because it’s fascinating to read the dirty details of others’ lives. Memoir authors usually don’t write about rainbows and sunshine, they write about the salacious. Abuse, sex, addiction, and family drama- it’s the Sturm und Drang that people want to read about. This is the primary reason why memoirs open the door for lawsuits.There’s a fine balance when you’re writing your memoir. Of course, it’s your story, and as such, you want it to be told without barriers. Yet, you need to consider those you’re writin g about. They may not want to be part of your story. And, in some cases, if you violate the law, they may have the right to retaliate with a lawsuit.We can all agree that there are better things to spend your book royalties on than exorbitant legal fees. Read on for tips to avoid going from published author to professional despondent. (Note: Our first disclaimer- this article does not constitute professional legal advice. For real legal advice, consult your real live counsel, rather than looking things up on the Internet.)1. Case Study: Running with ScissorsSince we’re discussing legal issues, it seems fitting to start with a case study on the issues of memoir, defamation, and invasion of privacy.Critically acclaimed author Augusten Burroughs published the best-selling memoir, Running with Scissors in 2003. In his book, he recalled his time living with the fictional â€Å"Finches.† His book recounted abuse, drug use, dysfunctional family behavior, living in squalor, an d other unsavory details any family wouldn’t want blasted all over printed pages.Burroughs claimed that while he did change the name of the family (in real life, the Turcottes), the harrowing details of his time spent in their care were true. The Turcottes filed a defamation and invasion of privacy torts suit against Burroughs and his publisher. The family asserted that Burroughs fabricated facts and violated their privacy.Burroughs’ defense hinged on his assertion that the facts, as he wrote them, were true; therefore he had not broken any laws. The parties settled out of court. As part of the settlement, Burroughs changed his acknowledgments to say the Turcottes had â€Å"conflicting memories† of the described events. Burroughs was legally obligated to amend his book acknowledgments to read as follows:I would like to thank the real-life members of the family portrayed in this book for taking me into their home and accepting me as one of their own. I recognize that their memories of the events described in this book are different than my own. They are each fine, decent and hard-working people. The book was not intended to hurt the family. Both my publisher and I regret any unintentional harm resulting from the publishing and marketing of Running With Scissors.2. Understand the ConceptsThe best defense is a good offense. In litigation that means don’t do anything that will get you sued. Before you publish your memoir, it’s important that you understand your rights to free speech, as well as defamation and invasion of privacy issues.First Amendment ProtectionThe First Amendment protects your right to free speech. This protection applies to both the spoken and written word.DefamationIn short, defamation is when you ruin a person’s reputation. Blacks Law Dictionary defines defamation as, â€Å"The taking from one’s reputation. The offense of injuring a persons character, fame, or reputation by false and malicious statements.† The term covers both libel (written) and slander (spoken).Only living people can sue for defamation, so someone can’t file a lawsuit against you for defamation through an estate or relatives.Invasion of PrivacyInvasion of privacy lawsuits hinge on public disclosure of private facts. Private facts are sensitive information that the average person would not want to share with the general public; for example, medical records, adoption records, abuse, alcoholism, etc. Just as with defamation, an invasion of privacy suit can’t be brought by an estate or relatives. Even if what you write is 100% true, someone can still bring an invasion of privacy suit based on public disclosure of private facts.3. Preventing a Defamation Cause of ActionThe best defense against defamation is the truth. Suppose you write that your neighbor was convicted of axe murder. He can’t bring a defamation suit against you if he was, in fact, convicted of axe murder. But if you write, â€Å"my neighbor could be capable of axe murder because he’s crazy,† then you’ve got some defamation issues.Practical Tips to Stay Out of Courtroom:If your facts will not hold up as 100% true in a court of law, you can open yourself up to defamation. Before you write, make sure to check your facts. You want to know that if you’re writing about something controversial, that you’re not fabricating the truth.The second tip to avoid defaming your memoir characters is to frame controversial statements as your opinion. Opinions are (*usually) legally considered â€Å"protected expression.† That said, there are parameters. You can’t simply state that blatantly false statements are opinions and get away it. Writing, â€Å"In my opinion, Sara Smith is a prostitute†- when Sara Smith is an upstanding mom and doctor- will get you in trouble. Your opinion needs to be balanced by evidence and supported by actual fact.The third tip t o avoid defamation issues is to change anyidentifying information about your book characters. In order to prevail in a defamation case, the defamed must prove others are able to identify him from your writing. A caveat: This doesn’t mean by name alone! People can claim defamation if one could reasonably identify them through their actions, clothing, quotes, physical appearance, address, or any number of identifying points.The fourth tip is that defamation rests upon subjective principles. When in doubt, err on the side of caution about disclosing details that may or may not be true. If you can’t defend the truth in a court of law, don’t publish it.The final tip is to print a disclaimer in your preface, intro, or acknowledgements. Simply by stating your memories are imperfect but you’re sharing to the best of knowledge and that you’ve changed identifies can stave off legal woes.4. Avoiding an Invasion of Privacy Cause of ActionJust as with a defamat ion lawsuit, an invasion of privacy lawsuit turns on subjective opinions to be decided on a case-by-case basis. This means that the individual facts of each case will decide the outcome.Common sense dictates that there are certain private facts, which a person would not want shared with the public. If a good friend had given up a child for adoption, and you were the only person she told, then disclosing that in your memoir would open the doors to an invasion of privacy lawsuit. The same would apply to sensitive information such as private health matters, abuse, addiction, or any information would not be readily accessible to the public.Certain public or high profile individuals may have less protection against invasion of privacy. The legal theory is that because they have opened their lives to public scrutiny, then the bar is lower for privacy protection. If unsavory facts can be classified as public interest, then you may be able to disclose certain things about public individuals . The crux of this issue would turn on whether your facts are related to a matter of â€Å"public concern.†Practical Tips to Stay Out of the Courtroom:There are several ways to avoid invasion of privacy lawsuits. Our first tip is to get written permission from your characters. If you obtain written consent, they can’t later file a suit stating you’ve breached their privacy.Our second tip is the same as with defamation: Change all identifying characteristics. Give your characters a different name, different job, different wardrobes- anything you can change to prevent them from being recognized by your words affords you a degree of protection. Some writers like to create an amalgam of characters to mix up identifying facts.Our third tip is tell the truth. Dont lie (or even embellish). It’s unethical at best; at worst, it can get you in legal hot water.Our fourth tip is carefully weigh the impact of disclosing inflammatory, sensitive, or embarrassing informa tion. Are such disclosures essential to your story? If so, tread carefully and use our rules for how to proceed with caution. If you’re on the fence, it’s always wise to run your concerns by a lawyer to head off any issues before you publish. Paying for an hour or two of legal time is far better than being a defendant in a court case.The best memoirs are brazen, open, and honest about life, even when the facts are tough to write about. Your obligation as a memoirist is to tell your story and honor the truth. By considering the impact of those in your real life and making efforts to protect them, you’ll avoid legal troubles down the line.Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row†¦ and use them to build a 7-figure business in less than 2 years.Click here to save your spot now!

Marketing Communication Case Study Example | Topics and Well Written Essays - 3250 words

Marketing Communication - Case Study Example In this study the communication objective of this campaign, the purpose of this campaign will be analyzed along with the role of integrated marketing communication tools and their link to the response stages will be analyzed. This campaign on natural beauty was started after the Unilever's Dove brand through its study found that out of 3300 women and girl that were surveyed in 10 different countries, only 2% considered them as beautiful, which means that the current advertisement campaigns running through advertisements, magazines, billboard have changed the perception of beauty (Kotler,2008). It further revealed that about 90% of the women who age between 15-64 years want at least one aspect of their physical appearance to change; while over 67% of the women leave life-engaging activities because they are not comfortable with their physical looks. With this study Unilever came up with a conclusion that it is the time to redefine the beauty, with the believe that beauty comes in different shapes, ages and sizes Unilever set up its goal to broaden the definition of beauty so that the women feel beautiful everyday (Kotler,2008). It launched a global campaign in 2004, Dove Real Beauty Campaign, in which it featured the image of real, confident and candid women images instead of actresses and super models, which provoked the customers to think about their beauty perception. The campaign gained immense popularity when Dove introduced the six new "real beauties" in the magazines and billboards, wearing nothing but underwear and smiles of their faces. The campaign for Real Beauty was launched as a step to broaden the definition of beauty and to provide a wider representation than conventional images of beauty with which women are bombarded everyday. With this global objective, Dove has successfully achieve its objective to defy stereotypical images and it celebrated the different size, color, shape and age of women beauty because of it's believe that through this it can extend the meaning of beauty. Another step that Dove took to change the perception of beauty in women and young people, it founded the Self-Esteemed Fund, the objective of which was to provoke the sense of self-worth in young girls and build confidence and also to provide helpful solution to them. This Self-Esteem is working worldwide markets to finance the revolutionary BodyThink; the funds were raised with the help of local charity. The aim and objective of the Dove Campaign for Real Beauty and Self Esteem fund was to redefine the beauty through educating and through a number of different activities and programs, with the BodyThink in the centre for educating young people on the concept of beauty. The campaign gained huge success in the form of reach and the impact it has created. With the six women advertisements in magazines, TV and billboard it got world wide attention and popularity. The campaign got much consideration because of its influence on the subject of body image and became the center of discussion in most newspapers, blogs and enjoyed great appreciation and some criticism on using real beauty to sell products to earn profits. It has through international partnerships with institutions that are concerned with eating disorder, education, health and youth in over 40 countries including entire Europe, Asia, Middle East, North America, by using its educational program, the aim

Shakespeare Macbeth Essay Example | Topics and Well Written Essays - 1000 words

Shakespeare Macbeth - Essay Example ns, he feels threatened by the number of nobles fleeing Scotland and he again seeks out the words of the witches, wanting reassurance that his reign is secure. This continued reference to witches throughout the play prompts one to learn more about why Shakespeare might have included them, how they were envisioned in his England and how an understanding of them might provide greater understanding of the play itself. According to David Linder (2005), â€Å"Scotland’s witch-hunting had its origins in the marriage of King James to Princess Anne of Denmark.† According to the story, James and Anne were planning to be wed in Scotland, but Anne’s ship was forced to turn back from its voyage because of bad storms which were blamed upon the actions of witches back in Denmark. James then traveled to Scandinavia for the wedding ceremony, which did take place, but, upon the couple’s return voyage to Scotland, bad storms again made the crossing difficult and were again blamed on witches. â€Å"Back in Scotland, the paranoid James authorized torture of suspected witched. Dozens of condemned witches in the North Berwick area were burned at the stake in what would be the largest witch hunt in British history† (Linder, 2005). This illustrates the importance of the witch issue within contemporary English society as James first wrote his Demonology and pursued witches in Scotlan d and then, with his coming to the British throne, brought his ideas of witchcraft to England. Given that the play was written with James in mind, James claimed to be a descendent of Banquo, one should probably expect to find elements of both English witch lore as well as Scottish witch lore within the play. Indeed, there are several elements of both English and Scottish conceptions of witches found throughout the first act of the play. One example of this is the witches’ association with animals found at the very beginning of the play. The first witch says, â€Å"I come, Graymalkin!† (I, i, 8)

Trusts Law And Reasons For Appeal Essay Example | Topics and Well Written Essays - 2500 words

Trusts Law And Reasons For Appeal - Essay Example 2. The facts of the High Court case are as follows: Vallee the plaintiff was an adopted child of the deceased. She was staying in France, but one day she called on the deceased before his demise in the third quarter of 2003. She promised him that she would return during Christmas, to which he answered that he did not contemplate to live up to the time and that his desire was to hand over his house to her upon his death. The deceased handed over the title deeds to the land on which the house was built and a key to the estate to her. He also gave her a plastic container with his war treasures and a photo album. Four months later, he passed on. The defendant was informed of her father’s demise by the Coroner’s Office, which regretted that the deceased had not left any valid will specifying how the estate would be divided. 3. In 2006, the defendant directed lawyers, who contacted the treasury solicitor in writing to claim the property on the grounds that her father had given it to her by a donatio mortis causa; which is a gift whose ownership remains conditional until the death of the donor. The treasury refused her claim and proceeded with an advertisement for any potential claimants.  The defendant, a clinician who was running a business organization named â€Å"Celtic Research Limited†, established through his â€Å"heir hunting† that the deceased had a surviving male sibling, Mr. Mykola Bogusz. He acquired a power of attorney from the surviving Bogusz and made applications for, and was given documents for administering the property on October 8, 2009, â€Å"for (his) use and benefit.† The treasury solicitor permitted Mykola Bogusz’s claim and placed a caveat on the property against further claims. Ms. Vallee filed proceedings in court seeking to claim the property by a donatio mortis causa. 4. The case came before the Oxford County Court on 26th October 2012 and was presided over by Justice Harris.

Swot And Pestle Analysis Of Tesco

Swot And Pestle Analysis Of Tesco Executive Summary: This report outlines the Introduction of Oyster Cards and Mobile Phones Top Ups Counters at all TESCO Retail outlets in UK. The SWOT and PESTAL analysis reflects that TESCO has currently the strengths and resources to successfully offer this service to enhance the customer services to the clienteles. This report also envisages the process and implementation of change and its impact on the current structure while moving towards the service enhancement with the facilitation of marketing and change management tools, theories and framework. More emphasis would be on implementation of strategies for successful adaptation of newly introduced service. Introduction: Tesco is a well known Britains leading food retail group with an existence elsewhere in Europe, Asia and the United States. Tesco runs more than 2,300 supermarkets, hypermarkets, and convenience stores in the UK (where it is the market leader in food retail), Ireland, Central Europe, and Asia. Its operations include convenience and gasoline retailing (Tesco Express), small urban stores (Tesco Metro), hypermarkets (Tesco Extra), and financial services through Tesco Personal Finance. A global leader in online grocery sales, it owns a 35% stake in US grocery chain Safeways Grocery Works. It is the leading online grocery store and it is now expanding its business with a TV channel and a retail based education institution. The Tesco offers to its customers a wide range of food and non-food items under the single point of sale, non food items range includes clothing, furniture, Home electrical, personal care, computing, cameras and phones etc. Vision Values We talk about Every Little Helps a lot, but its not just a catchphrase or marketing slogan, it represents everything we stand for. For our people and our customers, its how we run our businesses from China to Chorley. (www.tesco.com) Literature Review My core books will be Essential Guide to Marketing Planning by Marian Burk Wood and Kevin Kellers Strategic Brand Management. Which has been the essential tool for helping me in devising the right approach for my dissertation? Furthermore, I will be using some of Change management books Making Sense of Change Management by Esther Cameron and Mike Green and John P Kotter s Leading Change Which can be useful in the analysis of change management process and tools for successful interventions. List of some of the resources that I will make use of it is as follows: HARVARD BUSINESS REVIEW. JOURNAL OF ORGANIZATINAL CHANGE MANAGEMENT. THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT ARTICLES OF EMRALD. WEBSITES CIPD, TIMES 100 AND PERSONNEL TODAY SWOT and PESTLE Analysis of Tesco A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to understand opportunities and threats well. INTERNAL STRENGTHS à ¢Ã¢â€š ¬Ã‚ ¢ Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢ Open 24 hours a day à ¢Ã¢â€š ¬Ã‚ ¢ Strong Cash Flow Position à ¢Ã¢â€š ¬Ã‚ ¢ Increase turnover and trading profits à ¢Ã¢â€š ¬Ã‚ ¢ Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢ Leading Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢ Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢ Human resources à ¢Ã¢â€š ¬Ã‚ ¢ Online Shopping à ¢Ã¢â€š ¬Ã‚ ¢ Capabilities to turn resources into advantages OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢ Develop brand awareness globally à ¢Ã¢â€š ¬Ã‚ ¢ New Markets à ¢Ã¢â€š ¬Ã‚ ¢ Market shift to globalization à ¢Ã¢â€š ¬Ã‚ ¢ Health awareness growth -GM crops à ¢Ã¢â€š ¬Ã‚ ¢ Innovation Alliances à ¢Ã¢â€š ¬Ã‚ ¢ Low cost brand growth à ¢Ã¢â€š ¬Ã‚ ¢ Diversification à ¢Ã¢â€š ¬Ã‚ ¢ Non-food offers untapped new markets with higher margins EXTERNAL WEAKNESSES à ¢Ã¢â€š ¬Ã‚ ¢ Perception of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢ Lack of local knowledge of customers and culture à ¢Ã¢â€š ¬Ã‚ ¢ Foreign brand THREATS à ¢Ã¢â€š ¬Ã‚ ¢ New existing competition à ¢Ã¢â€š ¬Ã‚ ¢ Volatility in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢ Economic recession à ¢Ã¢â€š ¬Ã‚ ¢ Market shift to globalization à ¢Ã¢â€š ¬Ã‚ ¢ Takeover bids à ¢Ã¢â€š ¬Ã‚ ¢ Far-East low cost brands à ¢Ã¢â€š ¬Ã‚ ¢ Extremely high competition for customers and resources External Environment PESTLE Analysis All of those (political, economic, social, technical, legal and environmental) factors will to some extent apply to the retail industry in Sweden. POLITICAL Following the European Integration and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary. Lidl is uncompromisingly fighting to maintain its market share with an aggressive pricing strategy. ECONOMIC the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming. SOCIAL changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are added threats in terms of alternative established Swedish national retailers (foreign company bias). TECHNICAL Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business. As Sweden is at the forefront of technological advancement with national companies like Ericsson, Tesco would enjoy the comprehensive logistic and distribution channels already in place. LEGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes. ENVIRONMENTAL The renewable source of resources used in production, namely cotton and wool are environmentally friendly. The threats are in terms of legal consequences for livestocks in terms of health and safety. Critical Analysis: Todays world competition is very strong in every kind of businesses. Every organizations must provide excellent products or services in order to stay in competition, however their competitors also providing the same or comparable products or services. An important way to an organization to get an edge over its competitors is to identify the customer need and extra service to satisfy and delight their customers, which can retain them and also gain new customers and leads to ultimate profits. Therefore, the achievement of customer satisfaction must be a major objective in all organizations. To achieve customer satisfaction, an organization has to provide high quality products and also provide an excellent customer service. When the service and product that the company provided is good, they can obtain customer loyalty. The customers will go again and again. The above SWOT and PESTLE analysis shows that the TESCO is fully capable to introduce the Oyster card top ups counters at TESCO retail outlets to facilitate the customers and yield reasonable profit share from the market, where small retailers used to earn from the market. The cost of the entire project could be workout and oyster top up machine could be purchase in bulk at economic price from the suppliers. While introducing this new service certain structural changes would be under taken by the management and few strategies to adapt to successfully implementing the change process. This new service will engaged the attention of the huge existing customer base; nevertheless it will also attract the new customer who could be facilitated by this new service as an enormous people travels through rails, tubes and buses to their work places, schools, shopping malls, amusement centers from morning to evening. Until this report none of the competitor such as ASDA and Sainsbury has given this service to customer, so this service will give a competitive edge to TESCO on its leading competitors. Change Management: Everybody has a game plan until they get hit in the mouth. -Mike Tyson Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. en.wikipedia.org/wiki/Change_management Change management frameworks à ¢Ã¢â€š ¬Ã‚ ¢Lewin à ¢Ã¢â€š ¬Ã‚ ¢Bullock Battern à ¢Ã¢â€š ¬Ã‚ ¢John P Kotter à ¢Ã¢â€š ¬Ã‚ ¢Beckhard Harris à ¢Ã¢â€š ¬Ã‚ ¢Nadler Tushman à ¢Ã¢â€š ¬Ã‚ ¢McKinsey à ¢Ã¢â€š ¬Ã‚ ¢William Bridges à ¢Ã¢â€š ¬Ã‚ ¢Senge à ¢Ã¢â€š ¬Ã‚ ¢Stacy Shaw Approach Uses Lewis Good for analyzing change at the start Bullock Batten Good for simple isolated changes Kotter Great approach for large or small changes, does imply a linear approach Beckhard Harris Simple change formula (C=[ABC]>X) for analyzing change at any point in the process Nadler Tushman Good checklist for what should be covered in change McKinsey Seven S Encourages problem focus looks at change from interdependent subsystems. William Bridges Good at tackling inevitable change Carnall Another good checklist Senge Different approach, start small and grow. Dont plan everything up front as you cannot control change. StaceyShaw A new framework promoting the fact that there are no easy solutions. Not very prescriptive. Aims and Objectives of Change: Change management is not an end in itself. Nor does the organization really care about how cutting edge the solution happens to be. The Objective is to see the resultant benefits actually being delivered: As fast as possible Completely Across all the end users With an enthusiastic adoption by stakeholders and end users Delivering the targeted benefits back to the client who invested all the time and money In this regard, change management has a real contribution to make. Change Process/ Methodology: Following the above change model Tesco strategic management will firstly develop the project team for the initiation of the oyster card project. A team/ project leader will be selected depending upon he required skills and experience. A team leader will create a clear vision about the installation of oyster top up machines at TESCO retails outlets in UK. After creating a comprehensive vision he project team will develop a concrete Project Plan and utilized all the available resources of TESCO including human resource. Will take assistance from the current IT team to link the oyster top up machines through networking and execute the necessary IT support to the newly developed project. Furthermore, work force would be hired and trained for the project and finally a test run would be executed for successful launch. After a launch, an appropriate monitoring will be done to review the short comes of the project and continuous feed back will be taken from the stake holders i-e employees an d customers. In this scenario a desired state will be achieved and result could be seen in terms of revenue. Implementation of Strategies in Change Management process: For the successful implementation of Oyster cards top up machines at TESCO retail outlets, two following strategies would be used for the analysis of the existing driving forces and restraining forces and an analysis of stakeholders to identify the readiness of stakeholders for the change. Lewin (1947, 1951) Force Field Analysis Force field analysis (Lewin, 1951) is a diagnostic technique which has been applied to ways of looking at the variables involved in determining whether organisational change will occur. It is based on the concept of forces, a term which refers to the perceptions of people in the organisation about a particular factor and its influence. Driving forces are those forces affecting a situation and which are attempting to push it in particular direction. These forces tend to initiate change or keep it going. Restraining forces are forces acting to restrain or decrease the driving forces. A state of equilibrium is reached when the sum of the driving forces equals the restraining forces. Lewin formulated three fundamental assertions about force fields and change. Increasing the driving forces results in an increase in the resisting forces; the current equilibrium does not change but is maintained under increased tension. Reducing resisting forces is preferable because it allows movement towards the desired state, without increasing tension. Group norms are an important force in resisting and shaping organisational change. As far as TESCO is concern, its driving force is leading position and rapport in retail industry and availability of huge finances along with structured frame work of outlets. In additions technology advancement and skilled work force is also considerable driving force in TESCO, however, established work patterns, complacency and lower profit margin would be resistance occurring factors. But driving forces at TESCO are stronger as compared to restraining forces. Stakeholder Analysis and WIFM In their book Organisational Transitions: Managing Complex Change (1987) Beckhard and Harris describe and illustrate two techniques for analysing relevant sources of energy. They analyse respectively the sources and potency of forces for change, and the readiness and capability of individuals and groups to enact change. First, the nature of the change demanded must be specified, using tools and techniques associated with environmental and organisational analysis. Then all the forces for change, both inside the organisation and external to it, are listed along one axis of a grid. On the other axis the potency of the forces is indicated, as high, medium or low. Sources and Potency of Forces (Beckhard Harris, 1987) Early on in the change process, organization need to identify which specific groups and individuals will be required to support the change if the change is to be successful. When they have done so they can determine the readiness and capability of these individuals and groups to enact the roles required of them in the change process. Understanding the readiness involves analysing attitudes: willingness, motives and aims. Capability is determined by whether they have the power, the influence and the authority to allocate resources, and the appropriate information and skills. Beckhard and Harris (1987, p.63) have developed a Readiness-Capability Assessment Chart which enables the user to list individuals or groups who are critical to the change effort, and to rank them (high, medium, or low) each according to their readiness and capability with respect to change. The following chart will be used to develop an analysis related to stakeholders readiness to develop the change or adopt the new procedure. Readiness and Capability (Beckhard Harris, 1987) Stakeholders (Key Individuals or groups Readiness Capability Action required to increase the readiness or capability Need to rate as high, medium or low Where a change must be implemented from the outside, ie when it has not been defined as necessary by the people involved, then it is unlikely to succeed (yield the full results of which people have ambitions) unless some of those involved are in favour of it. Several observers (Rogers, 1983) have suggested however that not everyone needs to support a change, and that not everybody needs to support it to the same extent. Senge in The Fifth Discipline (1990) talks of the difference between commitment, enrolment compliance, Suggesting that while it is more pleasant (and reassuring) to have considerable commitment, it is not necessary for everyone to be as fully signed-up as this. There exist a number of positions along a continuum, along which players may position themselves in response to proposed action and change TESCO implementation Plan: Clearly communicate the vision of TESCO via effective communication tools. Manage employee and customer prospects Project manage and measure the process Be seen to add value to organizational goals Build on some quick wins or shorter rewards. Use the line managers/ first line managers as well Be realistic about personally and corporately Manage conflict Repeat key messages and communicate even when important to say Manage Resistance Remain visible and out of the bunker Keep eye on the ball and dont forget about customers and competitors Conclusion: After conducting a thorough research it has been finally in the recommended that TESCO should have introduced Oyster Card top up counter at its all retail outlets in UK to acquiesce the maximum market share on the consumers product, this would be a unique step in the gain retail industry and satisfy the customer numerous population travels through underground metros, tubes, buses, daily to commute their workplaces, universities, schools, amusement centers etc. While introducing the oyster top up card facility, certain change process should be adopted by TESCO to analyze the readiness of stakeholders in acceptance of the change. However, TECO driving forces are tend to be stronger than its restraining force, so the change could be easily absorb by the employees and other associates. TESCO has a well establish infra-structure that appropriately supports the change. By this strategic move, I am sure that TESCO will not only increase the revenue but also attain the customer loyalty in ad dition to the competitive edge over the competitors.

Hinduism Essay -- Hindu Religion Papers

Hinduism Introduction Hinduism is a religion that originated in India and is still practiced by most of the Natives as well as the people who have migrated from India to other parts of the world. Statistically there are over seven hundred million Hindus, mainly in Bharat, India and Nepal. Eighty five percent of the population in India is Hindu. The word Hindu comes from an ancient Sanskrit term meaning "dwellers by the Indus River," referring to the location of India's earliest know civilization, the Pakistan. There is not much organization and hierarchy is nonexistent. The religion suggests commitment to or respect for an ideal way of life know as Dharma. Hinduism absorbs foreign ideas and beliefs making it have a wide variety of beliefs and practices. This has given it a character of social and doctrinal system that extends to every aspect of life. The Hindus own definition of their community is "those who believe in Vedas." History/Origin The practices and beliefs of Hinduism cannot be understood without knowing the background. Hinduism is the worlds oldest religion, it dates back more than 3,000 years. Hinduism is unique in the fact that it has no founder. Its origins are lost in a very distant past. In 1500 BC the Indo-Aryan tribes invaded India and took over the Mahenjo-daro. From the combination of these two tribes came the worship of goddesses. The Hindus started practices such as bathing in temple tanks and the postures of yoga. Soon gods of war started being created and worshipped. Sakas then began invading the Hindus and made a large impact on the religion. The sacred temples started to be built and the sacred laws were codified and myths and legends were preserved in the ... ... Brunk, Betsy and Kathleen Coleman. Prelude Music Therapy. Internet Available: http://home.- att.net/~bkbrunk/-music.html, 1997. Lindberg, Kathrine A. What is Music Therapy. Internet Available: http://members.aol.com/- kathysl/def.html, 1997. Lowenstein, Dr. Timothy J. Better Health, Better Life. Internet Available: http://www.cliving-. org/products.htm, 1997 Lowenstein, Dr. Timothy J. The Story of Holographic Music. Internet Available: http://www.- cliving.org/holograph.htm#benefit2, 1995 Martin, Bruce. Sound Therapy Works. Internet Available: htt://www.pacifier.com/- ~stwmt/stw.html, 1997 Michaud, George. Music For Your Health. Internet Available: http://www.harplandmusic.- com/health.html, 1997-98 White, Celeste. The Healing Power of Music. Internet Available: http://www.harplandmusic- .com/health.html, 1997-98